Eureka! Now what?

This is the very beginning of every Startup. An idea.

There is a major problem already, ideas are worth nothing. (Read with Jon Snow voice)
It's a harsh truth, but that's what it is. Ideas, to be materialised, needs tons of leg work.

It's all about execution.

Before wetting your pants thinking that you might have the best idea ever, be rational and understand why you had such idea.

Everyone has ideas and so many people have the same idea every single day, but only few succeed and are able to execute it. 

You have to be inquisitive and you need to think in small scale at this phase. 
Thinking too big or too much ahead, will make you lose focus on the ultimate goal. 

Take kids for instance. A 4 years old asks over 400 questions per day on average. It's fucking awesome! Kids should inspire all of us, as we tend to lose curiosity in our adult life. 

For example, start with a list (list ♡):
  • What can I solve with this?
    • Is it a problem that I have?
    • Is it a problem that everyone has?
  • What can I improve with this?
    • My lifestyle?
    • Everybody's lifestyle?
Disclaimer: The above questions are just an example, try to ask yourself what makes the most sense for the idea or project you have. 

After answering such questions, you will be presented with a reality check (which is great). 
In most cases you will understand how a big chunk of the idea you have doesn't make any sense, and that, trust me, is the good part of this. 

Understanding the weaknesses of your idea will allow you to improve it immediately. So don't be discouraged by the harsh truth, but embrace it and tweak it until the questions that gave you a negative result, have been answered. 

Don't fall into the trap of 'I can't do that but I'll buy a software and it will fix everything' or, 'I'll just ask a friend and he/she is going to help me with it', or (worst of all), 'it makes sense to me so everyone will like it and I'll become a millionaire'. 

No. 

If you think like that, you better get a shower of humbleness and get back to the drawing board. 

But let's imagine that your answers all got great results and you are a humble enough to embrace challenges. Now you are ready to move to phase 2 of your project: research.


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